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This conference programme aims to give senior industry professionals access to new ideas, solutions and innovations to help take their departments and companies forward. The agenda is pitched at a high level and we endeavour to present new case studies and new thinkers on the programme each year.

Keynote and seminar sessions give a high-level view of the  industry, offering predictions and insights to help delegates form their future strategies. The interactive workshops and discussion groups complement the larger sessions by drilling down into specific issues, allowing delegates to share their collective experiences and to learn how their peers are dealing with similar situations.




Take part in the programme

If you would like to participate in the programme or recommend any speakers or topics please get in touch.
KEYNOTES 2020
KEYNOTES 2020
  • Leadership in Times of Disruptive Change

    Rahaf Harfoush, Digital Anthropologist, Best-Selling Author, Executive Director at the Red Thread Institute of Digital Culture
    We’re now seeing the rise of the world’s first global digital culture with new ways of coming together, forming geo-agnostic communities united by an Internet connection and a common interest. How is this new technological context changing the way consumers engage with brands and...
     

    Navigating Brands through Turbulent Times

    Jean-Claude Biver, “Godfather” of the Swiss Watch Industry, non-executive President LVMH
    Jean-Claude Biver will give insights on brand positioning in uncertain and challenging times, using the example of luxury brands. He will touch upon aspects such as price, quality, volume and most importantly marketing. After all, marketing is in the driver seat of brand creation and managem...
     

INDUSTRY SESSIONS 2020
INDUSTRY SESSIONS 2020
  • cin cin – rethinking beverage innovation @Rivella

    Silvan Brauen, Head of Business Development at Rivella AG
    Silvan Brauen will share some insights from the exciting journey of bringing new innovation methods  and business model innovation into the traditional structures of a Swiss family-owned beverage company. He will use examples from the organic development of an entirely new beverage concept (...
     

    Survive… Revive.. Thrive : Using data driven thinking and asking the right questions to enhance customer experience

    Andrew Mann, Partner at NorthBailey, former Head of Insight & Loyalty at Marks and Spencer
    • Industry examples from across retail and other industries.
    • Case studies on how COVID-19 accelerated change.
    • Organisational challenges.
    • How to align your business or organisation. 
     
     

  • How eSports & Gaming is Revolutionising the Marketing Industry

    Daniel Luther, eSports- Consultant, Project Leader Digital/ eSport at ESB Marketing Network
    From killer game to billion dollar business - An eSport world champion reports on the booming gaming / eSports industry and how eSports can be used as a marketing tool.
     

  • The Shielded Consumer - How to use Technology to reach your Customers

    Johanna Gollnhofer, Associate Professor for Digital Marketing, Director at Institute for Customer Insight (ICI-HSG) at University of St. Gallen
    Digital technologies in marketing have been proclaimed as the holy grail and savior to “optimise customer experiences” and/or “target” and “reach” your customer more effectively. What is often overlooked is that customers themselves use digital technologies to ...
     

    Weniger schafft mehr - Steigerung durch Begrenzung

    Dirk von Gehlen, Head Social Media and Innovation at Süddeutsche Zeitung
    Gutes Marketing lebt von Reichweite und Wirkung. Der Autor und Social-Media-Experte Dirk von Gehlen sagt: «Wirklich erfolgreiche Social-Media-Kampagnen erreichen mehr davon, wenn sie sich begrenzen.» In seinem Vortrag zeigt er, wie mit Hilfe der künstlichen Verknappung nicht nur Aufme...
     

DISCUSSION GROUPS 2020
DISCUSSION GROUPS 2020
  • Growth Hacking: How to move the Big Ship with Start-Up Mentality

    Mike Fuhrmann, Chief Marketing Officer at Generali (Schweiz) Holding
    • Explore where are your company silos?
    • Find your customer in the growth process?
    • How do you assure rapid growth and speedy experimentation?
    • Define an agile collaboration team
     
     

    Events & Sponsoring Platforms - Quo vadis? What’s the (post COVID) future?

    Thomas Lejeune, Acting Co-Head Corporate Marketing & Communication at Bank Safra J. Sarasin
    We will brainstorm how latest developments due to COVID might impact the events and sponsoring landscape in the longer run.
    And evaluate, looking at different industries, products and offerings, what the similarities and deltas from a customer and expectations perspective are.
    &...
     

  • Consumer Centric Marketing in an Increasingly Regulated Industry

    Edward Simon, Chief Marketing Officer at Oettinger Davidoff AG
    Oettinger Davidoff AG is the global leading player in Premium Handmade Cigars.
    A category with very passionate consumers that sees dramatic increase of regulations in terms of going to market but also consumer facing communication, ways need to be identified to engage with consumers in a me...
     

    -

    Milos Radovic, Head of Marketing Development at Swisscom
     
     

  • Impact and Future Aspects of Covid-19 on our Communication and Behavior

    Natalie Dickmann, Head of Marketing Switzerland at Dufry AG
    - Which influential factors of Covid-19 have you recognized in your internal and external communication streamlines? Have you experienced a changing user behavior?
    - Have certain communication channels within your infrastructure been born, increased, decreased or even died during this time...
     

    Brand Marketing: The Impact of financially unstable Times on Re-Branding and Brand Consistency

    Patric Frank, Director Global Brand & Marketing Communications at Ivoclar Vivadent AG
    - How can brands maintain their strategy on brand marketing in times of declining revenues and uncertain global economics?
    - Brand consistency: how do you justify brand consistency vs. short term revenue driving projects?
    - Is a crisis the best or worst time for a re-branding?
     

SUPPLIER PRESENTATIONS 2020
SUPPLIER PRESENTATIONS 2020
  • Gekonnte Verführung durch Marketing Automation

    Marc Gasser, CEO at Aioma AG
    Die Customer Journey ist der Weg zu einer langen Beziehung zum Kunden und hat das Ziel, Sie und den Zielkunden zu einem erfolgreichen Team zu machen. 
    Aber leider klappt das meistens nicht! Was machen Unternehmen mit erfolgreichen Beziehungen anders und wie lässt sich dabei ...
     

    Personal Branding: Wer sich nicht verkauft, wird unter Wert gehandelt.

    Timo Wäschle, CEO at CORPMEDIA AG

    Egal in welcher Funktion, heute muss sich jeder verkaufen. Sei dies im Geschäft, um sich seine Position in der Firma oder Lohnverhandlungen zu sichern, sowie auf Social Media, um als Spezialist betrachtet zu werden. Als Unternehmer,...

     

    Dynamische, personalisierte Markenkommunikation – wie relevanter, zielgruppenindividueller Content Effizienz & Effektivität im digitalen Marketing steigert

    Annunziata Passarello, Head of Digital at MediaCom Switzerland
    Die individualisierte, datengetriebene Zielgruppenansprache im Digital Marketing bringt einen echten Paradigmenwechsel und signifikante Effizienzsteigerung für Werbetreibende mit sich. Konsumenten können mit relevanten, sich verändernden Botschaften einfach und nachweisbar effektiver erreicht wer...
     

OUT OF THE BOX 2020
OUT OF THE BOX 2020
  • Ihr Auftritt ist eine Sprache - Verstehen und Sprechen Sie diese schon?

    Fabienne Steffen, Visagist & Stylist at Face & Style
    - Kommunikation über Kleidung und Erscheinungsbild
    - Die Unterschiede der 4 Stil-Typen
    ...
     

    Success is voluntary

    Alessandro Beretta, Social Intelligence Trainer, Instructor SOCIAL STYLE® - Versatility & Adaptive Mindset for Resiliency®
    -  Factor ”H” and the impact on success or failure
    -  How Social Intelligence is critical to your success as a leader 
    -  Scalable Social Intelligence and the impact on staff performance
    - Examples on why personal success is not relate...
     

ACTIVITY 2020
ACTIVITY 2020
  • Vegan Cooking Workshop

    Noah Rechsteiner, Chef de Cuisine at ANOAH – Plant Based
    Directly from the table! Plant based cooking workshop with Noah Rechsteiner.
     

    Wine Cellar Tour with Tasting

    Sommelier of the Grand Resort Bad Ragaz
     

SPEAKER TESTIMONIALS
SPEAKER TESTIMONIALS
  • SPEAKER TESTIMONIAL

    Magnus Lindkvist, International Trendwatcher, Consultant & Speaker

    "I spoke at a combined HR, IT and Financial Advisors' events aboard the ship Aurora in May 2013 and found Richmond Events to be one of the most professional hosts I have ever worked with (and having done more than 1.000 talks since 2008, I have had some experience in the area). From their...

     

    SPEAKER TESTIMONIAL

    Dr Graeme Codrington, futurist and speaker, international director of TomorrowToday
    "I have had the privilege of working with Richmond Events in both Switzerland and the UK for the past five years, and have enjoyed every engagement. Across the board, their conference teams are professional, focused and a pleasure to work with. Each event they host is well constructed, using...
     

    SPEAKER TESTIMONIAL

    Bryan Barrow, Principal Consultant, Nova Consulting
    I had the pleasure of speaking at Richmond Events’ Risk and Security Forum in Zurich and was mightily impressed, both with the professionalism of the Richmond Events team and the event itself.

    Richmond did a fantastic job of putting together a programme that brought together ...
     


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