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This conference programme aims to give senior industry professionals access to new ideas, solutions and innovations to help take their departments and companies forward. The agenda is pitched at a high level and we endeavour to present new case studies and new thinkers on the programme each year.

Keynote and seminar sessions give a high-level view of the  industry, offering predictions and insights to help delegates form their future strategies. The interactive workshops and discussion groups complement the larger sessions by drilling down into specific issues, allowing delegates to share their collective experiences and to learn how their peers are dealing with similar situations.




Take part in the programme

If you would like to participate in the programme or recommend any speakers or topics please get in touch.
KEYNOTES 2022
KEYNOTES 2022
  • Metaverse - The Future of the Internet

    Jin Choi, Group- Director DACH- Retail, Fashion & Luxury, Entertainment & Media, Tech- Telco, Switzerland at Meta
    Metaverse Vision
    Consumer behavior as the driver of the Metaverse transformation
    Technological drivers of the Metaverse transformation...
     

    -

    Daniel Bloch, CEO at Chocolats Camille Bloch SA
    TBC
     

INDUSTRY SESSIONS 2022
INDUSTRY SESSIONS 2022
  • From Concept to Consumer - THE RELEVANCE OF PURPOSE IN BRAND-BUILDING

    Adrian Josef Margelist, Chief Creative Officer at Burton Snowboards
    The industrialization has led us the past 150 years from product to consumer. But the past 60 years we have had a perspective on how to market. We shifted from product-led to marketing-led, and the 2000s brought us the brand importance - the WHY. While we were and are on the journey of consumer c...
     

    -

    Maurice Moitroux, Associate Director Global Brand Marketing at IWC Schaffhausen
    TBC
     

    Making Sense of Conversational Data for Automation

    Carmen Martinez, Conversational UX Expert at FlixMobility Tech GmbH
    At FlixBus, our goal is to create an automated service over telephony and chat that will allow us to allocate human effort on customer service only to those contact reasons that cannot be solved by a system.
     
    In this talk, we will share how are we getting closer...
     

  • The future of marketing: what brand must know to remain relevant in the age of algorithmic disruption

    Markus Rach, Digital technology lecturer in Switzerland and China, Board Member at CMO Council
    How do brands remain relevant in a world governed by algorithms? TikTok exemplifies algorithmic disruption. It is the fastest growing social media platform in absolute terms, it is the epicenter of a generations' influencer aspiration, it is the new black hole for brand's advertising budget and i...
     

    How to be successfully active on LinkedIn as a CMO

    Daniel Hünebeck, Senior Digital Marketing Strategist, Freelancer, Consultant, Speaker & Lecturer
    TBC
     

    -

    Tristan Horx, Trends im Marketing, Next Generation Behaviour, Consumption
    TBC
     

  • Too good to say no – Meet the new era of AI B2B customer experience

    Katrin J. Yuan, Head of Business Excellence at Livit
    What are the key ingredients in the recipe for success? What makes you stand out from all others? In the era of AI and shifting demand, efficient B2B marketing is relevant more than ever. How you really succeed in B2B and remain ahead of your competitors. Practical cases of how B2B marketing will...
     

SPEAKER TESTIMONIALS
SPEAKER TESTIMONIALS
  • SPEAKER TESTIMONIAL

    Magnus Lindkvist, International Trendwatcher, Consultant & Speaker

    "I spoke at a combined HR, IT and Financial Advisors' events aboard the ship Aurora in May 2013 and found Richmond Events to be one of the most professional hosts I have ever worked with (and having done more than 1.000 talks since 2008, I have had some experience in the area). From their...

     

    SPEAKER TESTIMONIAL

    Dr Graeme Codrington, futurist and speaker, international director of TomorrowToday
    "I have had the privilege of working with Richmond Events in both Switzerland and the UK for the past five years, and have enjoyed every engagement. Across the board, their conference teams are professional, focused and a pleasure to work with. Each event they host is well constructed, using...
     

    SPEAKER TESTIMONIAL

    Collin Croome, Digital Marketing Strategist
    “The event was great, very professionally organized, the location unique and the audience top-class. In addition, your whole team was not only very friendly, but extremely helpful. Events should always be like this!“
     
     

DISCUSSION GROUPS 2022
DISCUSSION GROUPS 2022
  • Agile working in marketing

    Sandro Borelli, Head of Marketing at SBB AG
    Marketing departments are faced with rapidly changing needs in the market and in the company. To meet this challenge, agile tools and ways of working can be helpful. SBB is in a transformation towards such more agile ways of work and leadership. The Discussion Group shares its opinions and experi...
     

    Gaming – why it has changed the world already and why is the gaming revolution being highly ignored by modern marketers

    Hamza Ayub-Wiesli, Chief Marketing Officer of DUNKIN´ Switzerland
    TBC
     

    Performance Marketing: Pains & Gains

    Daniel Jagsch, Global Head of Marketing Communication and Services at Sika
    An open discussion between marketers and digital experts on how to best facilitate paid campaigns. How do you define your target group? How do you measure success? Is a campaign with 0 leads but a broad visibility still a success? On which platform do you find your target groups? How much is...
     

  • Jelmoli x STF x ZEAM goes Metaverse - The future of shopping

    Cecile Moser, Head of Marketing & Communications at Jelmoli AG
    Fashion and retail are in a constant state of change and the combination of digital and stationary is essential today. Changes in the consumer needs of Generation Z and Alpha are also taking place, along with new technologies such as the Metaverse and NFTs. But sustainability also plays a central...
     

    Lead scoring: when marketing becomes co-owner of the client relationship

    Jan-Hendrik Völkert-Albert, Chief Marketing Officer at PwC Holdings Schweiz GmbH
    Targeting the segment of one and co-owning the relationship with clients is every marketer’s dream. With the help of fully integrated and data-driven Marketing ecosystems, that dream has now come true. Lead scoring systems enable marketeers to identify clients across relevant touchpoints, n...
     

    Successful Lead Generation in BtoB

    Patrick Herrmann, Head of Marketing & Service at Mettler – Toledo (Schweiz) AG
    Demand Generation and Leads Conversion into Sales
    Cost per Lead and Channel Management
    Social Media and Lead Generation
    Online versus Offline
    Trends in BtoB Marketing
    Content Types and Management
     
     

  • -

    Patrick Herrmann, Head of Marketing & Service at Mettler – Toledo (Schweiz) AG
    TBC
     

    Performance Management: The Opportunity for Sales Leverage

    Christoph Kohler, Head of Finance at Best Smile AG
    TBC
     

OUT OF THE BOX 2022
OUT OF THE BOX 2022
  • See the unseen

    Deliah- Victoria Kyburz, LEGO® Serious Play® Trainer & Facilitator
    LEGO®️ Serious Play®️ combines the advantages of playing and building with Lego bricks with business topics. It can be used in companies, organizations and teams and is intended to encourage new ideas, improve communication and accelerate problem-solving. LEGO®️ Serious Play®️ cre...
     

    Applied Mindfulness - be your best to do your best

    Walter Gjergja alias Shi Xing Mi 释行米, 32nd Generation Shaolin Master
    TBC
     

ACTIVITY 2022
ACTIVITY 2022
  • Wine Cellar Tour with Tasting

    Sommelier of the Grand Resort Bad Ragaz
    Wine tour by sommeliers of the Grand Resort Bad Ragaz.
     


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