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This conference programme aims to give senior industry professionals access to new ideas, solutions and innovations to help take their departments and companies forward. The agenda is pitched at a high level and we endeavour to present new case studies and new thinkers on the programme each year.

Keynote and seminar sessions give a high-level view of the  industry, offering predictions and insights to help delegates form their future strategies. The interactive workshops and discussion groups complement the larger sessions by drilling down into specific issues, allowing delegates to share their collective experiences and to learn how their peers are dealing with similar situations.




Take part in the programme

If you would like to participate in the programme or recommend any speakers or topics please get in touch.
KEYNOTES 2017
KEYNOTES 2017
  • Bite Sizing Big Food

    Peter Brabeck-Letmathe, Chairman Emeritus at Nestlé S.A.
    Former Nestlé Chairman Peter Brabeck-Letmathe will discuss how digital is not only impacting the way food companies market, but it’s fundamentally altering the food itself. First, he’ll take a look at trends that are impacting consumption and ways that food and services can address this new reali...
     

    Technology and Humanity: the next 10 years - and what that may mean for Marketers

    Gerd Leonhard, Futurist, Visionary Thinker and Author, The Futures Agency
    Click on the link below to hear the Podcast between Gerd Leonhard and our CEO Erik Neumann about Marketing in the future: http://revents.info/l/lpw Technology is changing our world exponentially, and science fiction is increasingly becoming science fact: intelligent computers that understan...
     

    From classical to jamming!

    Richard De Hoop, passionate entertainer, entrepreneur, author and speaker
    The path from conducting and controlling to combining each other’s talents and discovering unlimited opportunities together in harmony. The marketing industry is like the music business. It is changing rapidly and has to reinvent itself over and over again. Once, classical music was the highes...
     

INDUSTRY SESSIONS 2017
INDUSTRY SESSIONS 2017
  • Reaktive Retention – mit der Kündigung ist der Kunde noch nicht weg

    Andreas Aeschlimann, Leiter Market Management, Touring Club Schweiz
    Zeitgemässe Marketing Ansätze gezielt eingesetzt, führen zu erstaunlichen Ergebnissen bei der Kündigungsbearbeitung. Nach dem Aufbau der Grundlagen wie bspw. einer Segmentierung der Kunden, deren Verbindung mit Personas und Kundenklassen ist es beim TCS nun möglich, alle Phasen des Customer Lifec...
     

    Brand Purpose: The Navigational Code for Growth

    Markus Kramer, Expert @ Powering Brands, Kramer Management International
    Navigating towards a substantially better future requires a balanced commitment to long-term vision and strategic decision-making. We’ll discuss what inner purpose really is, why it is inseparable from future prosperity and most importantly, how we can find, articulate and embed purpose withi...
     

    Ein Blick hinter die Kulissen von Coop

    Christian Lüdi, Leiter Social Media & Content Marketing, Coop
    Wie sieht das bei einem Grossunternehmen aus? Ist da alles anders, grösser, einfacher oder kochen die auch nur mit Wasser? Christian Lüdi gibt einen Einblick in die Praxis. Wie ist Coop in dem Bereich organisiert? Wie sieht die Strategie des Detailhändlers aus? Nach einem Blick in die nahe Zukun...
     

  • The Legal Issues of Social Media

    Claudia Keller, Attorney at Law, Wenger & Vieli AG
    Legal issues in Social Media are a continuously evolving field and cover a wide range of topics from criminal law to employment law and intellectual property law. This Session aims at giving you an insight into the legal requirements and risks of Social Media and guidance on how to assess and dea...
     

    Facebook – Werbung in einer mobilen Welt

    Thomas Hutter, Chief Executive Officer Hutter Consult GmbH
    Die Welt ist mobile - die Zahl der Menschen, die Facebook Mobile nutzen, explodiert. Rund 90% aller Menschen auf Facebook greifen über ein Smartphone oder Tablet zu. Was das für Unternehmen und Werbemassnahmen bedeutet und wie Facebook dabei Unternehmen in der Cross-Device-Welt unterstützen kann,...
     

  • A journey to success: How Zalando constantly improves marketing steering

    Charlotte Preut, Head of Marketing Intelligence, Zalando SE
    How to steer marketing budgets in the most efficient way? There is no general answer to this question which is why Zalando has constantly reinvented and improved its marketing steering concepts over the course of time. From backwards looking to future oriented measurement; from attributed to inc...
     

    Vorsicht vor zufriedenen Kunden: Mit dem Fan-Prinzip Unternehmenserfolg messen, steuern und planen

    Roman Becker, Chief Executive Officer of Forum! Für beste Beziehungen and inventor of the book «Das Fan-Prinzip»
    Die Zufriedenheitsfalle: Das Mehr-ist-mehr Mantra Existenzgrundlage in turbulenten Zeiten: Der Fan-Kunde Die Macht von Ritualen: Fans wollen die Wiederholung Mythos Digitalisierung: Fan-Macher oder Katalysator? „Herzblutfaktor“ Mitarbeiter: Die wahren Fan-Macher Das Fan-Prinzip: Steuerung und...
     

DISCUSSION GROUPS 2017
DISCUSSION GROUPS 2017
  • Ist der Kunde nicht schon lange König, was hat sich mit Thema 'Consumer Centricity‘ daran geändert?

    Michael Gyssler, Chief Marketing Officer, Mammut Sports Group AG
    Folgenden Fragen wollen wir in der Diskussion nachgehen: • Wie gut kennen wir unsere Kunden? Welche Kundendaten haben wir und was machen wir damit? • Was beeinflusst unser Angebot am Meisten? • Welche Rolle haben unsere Kunden im Innovations- resp. Produktentwicklungsprozess? • Wie sind di...
     

    Neue Möglichkeiten durch Augmented Reality Technologie im Konsumgütermarketing

    Markus Reinhard, General Manager, GABA Schweiz AG
    • Wie kann die innovative 3D Technologie der Augmented Reality im Marketing-Mix für Konsumgüter genutzt werden • Kann diese AR Trendtechnologie das Markenimage durch den „Spass-Faktor“ überproportional stärken – mit einfachen Mitteln einen WOW Effekt erzielen • Welches sind die technische Gren...
     

    The future of marketing in an exponentially connecting society: Bot, AI, Intelligent Clouds and the IoT - and what about humanity?

    Gerd Leonhard, Futurist, Visionary Thinker and Author at The Futures Agency
    Marketing is changing as dramatically as media has changed before it. The biggest global provider of news is now a social media platform that refuses the category 'media' and use algorithms to program each users 'feed'. TV and the Internet are converging. Datamining now makes creates bigger Marke...
     

  • Innovation is not a department

    Ralf T. Gehlen, Managing Director, Procter & Gamble Switzerland Sarl
    We will discuss: - Why innovation is the liveblood of any brand building - What innovation means for talent management - What to do if the innovation pipeline is below our own expectations - The importance of innovation and talent management in tough times
     

    Leadership in the future: trust or control?

    Richard De Hoop, passionate entertainer, entrepreneur, author and speaker
    To stay ahead, how should I lead my team? More and more research and best practice is available on how to create an innovative environment. Whether it is holocracy, lean or agility, it all comes down to leadership. Are you going to invest in trust or control? How important is building trust as a...
     

    Brand Management in a digital world – challenge, opportunity or both?

    Andreas Trümpler, Managing Director Marketing at Läderach (Schweiz) AG
    Internet usage continues to explode across the globe with digital becoming an increasingly important source of competitive advantage in both B2C and B2B marketing. A great deal of attention has been focused on the tremendous opportunities digital marketing presents, with little attention on the r...
     

SUPPLIER PRESENTATIONS 2017
SUPPLIER PRESENTATIONS 2017
  • CRM 2017 – Kunden binden und begeistern in der Welt von heute

    Marco Kersch, Member of the board at AZ Direct GmbH (Deutschland)
    Den richtigen Kunden zum richtigen Zeitpunkt über den richtigen Kanal mit der richtigen Botschaft erreichen – nie waren wir diesem Ziel in Zeiten von Single-Customer-View und Customer-Journey-Management näher! Doch auch die Konsumenten haben heutzutage gestiegene Anforderungen, wie ein guter Dialog mit Unternehmen auszusehen hat. Marco Kersch zeigt, wie dank Daten- und Kanalbrücken die integrierte on- & offline Kundenansprache auf der Customer-Journey möglich wird, um einen zeitgemässen und effizienten Kundendialog zu gewährleisten.
     

    Influencer Marketing - Menschen inspirieren Menschen

    Fabian Plüss, Founder of Kingfluencers
    Influencer sind Menschen mit einer überdurchschnittlichen Social Media Relevanz. Influencer integrieren Produkte und Dienstleistungen in ihren Alltag und empfehlen diese Word-of-Mouth über die eigenen Social Media Kanäle. Kingfluencers ist eine spezialisierte Influencer Marketing Agentur, wir...
     

    Personalization as Driving Belt for Digital Transformation? A Reality Check.

    Dr. Thomas Walter, Senior Principal Consultant at Namics AG
    Personalization has the nimbus to boost a firm's digital performance. Personalized content or personalized product recommendations - what makes Amazon, Netflix and Spotify successful is just good enough to be claimed a must requirement by marketeers nowadays. Our presentation takes a critical loo...
     

OUT OF THE BOX 2017
OUT OF THE BOX 2017
  • Trends beim Corporate Learning im Bereich Marketing und Sales

    Albrecht Kresse, Founder & CEO, edutrainment company GmbH
    Die Digitalisierung verändert nicht nur die Rahmenbedingungen von Unternehmen, sie ändert auch die Anforderungen an deren Mitarbeiter. Fachkompetenzen müssen schneller und punktgenauer erworben und erlangtes Wissen sofort ein- und umgesetzt werden. Die HR und ihr Ansatz einer planmäßigen Kompeten...
     

    What can managers learn from Mozart and Picasso? Stress fields of creativity

    Dr. (Phil.) Sven Spiegelberg, well known artist of Switzerland
     

SPEAKER TESTIMONIALS
SPEAKER TESTIMONIALS
  • SPEAKER TESTIMONIAL

    Magnus Lindkvist, International Trendwatcher, Consultant & Speaker

    "I spoke at a combined HR, IT and Financial Advisors' events aboard the ship Aurora in May 2013 and found Richmond Events to be one of the most professional hosts I have ever worked with (and having done more than 1.000 talks since 2008, I have had some experience in the area). From their...

     

    SPEAKER TESTIMONIAL

    Dr Graeme Codrington, futurist and speaker, international director of TomorrowToday
    "I have had the privilege of working with Richmond Events in both Switzerland and the UK for the past five years, and have enjoyed every engagement. Across the board, their conference teams are professional, focused and a pleasure to work with. Each event they host is well constructed, using...
     

    SPEAKER TESTIMONIAL

    Bryan Barrow, Principal Consultant, Nova Consulting
    I had the pleasure of speaking at Richmond Events’ Risk and Security Forum in Zurich and was mightily impressed, both with the professionalism of the Richmond Events team and the event itself.

    Richmond did a fantastic job of putting together a programme that brought together ...
     


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